Friday, June 22, 2007

hello my name is...

I confess. There's no hiding it. I love the big box stores. I love them. I love heading out into suburbia and perusing the over-sized stores in search of good deal. I love the vaulted warehouse ceilings of Cost-Co, and its lack of decor and personal style. It's as though I can breath easier inside the large buildings, while chomping on my hotdog in search of a sample suitable for dessert. sigh. I love them. BUT...not as much as I love the small independent business, nestled away in a side street of downtown Victoria. Where you inevitably find one of the same two or three people working behind the counter, excited to share with you their treasures which they seem to be so passionate about.

Today's adventure was Munro's Book Store on Government Street. Oh, how I love Munro's. So much so, I'm tempted to swear off Chapter's and other big box bookstores. I am a moderate reader. I am not someone who ingests a book within days, nor have I read many classics. I do have my favorites, though. For instance, everytime I am perusing the fiction section I check to see if there is any Madeleine L'Engle books. I am pretty sure I have read all of her books written for adults, but I always search with the hope that there might be one tucked away betwen a chic-lit novella and period romance. Alas, today there was nothing. But it won't stop me from checking next time I go in.

I immediately feel more intelligent upon steping inside the store, my breathing slows down, I hear the classical music playing softly in the background, and the ritual begins: the Munro's perusal. It begins at the new releases, and then to the Canadian fiction, general fiction, cook books, biographies and non-fiction and climaxes at ...drum roll, please...the discount table. Glorious, crisp, hard cover books, 12 months ago sitting at the new release stand have suddenly become available for only $6.99! heaven. I walk around the tables repeatedly, each time my arms become more full of purchase possibilities. Generally, I'm afraid to say, avoiding anything that has "Oprah's Bookclub" stamped across it...mostly because I just think she has to much power over what we already deem "Our" favorite things.

Unfortunately, here in lies my second confession...85% of the books I pick up are chosen because of their cover. Hello, my name is Elise, and I judge books by their cover. The only exception to this pattern of my superficial behaviour, is if I know the author already...for instance, the Douglas Coupland novel I bought the last time I was at Munro's (It was called "Eleanor Rigby", by the way...a curious, west coast, post-modern novel - if you're interested). I don't know what I would have done 100 years ago, when there were no design teams around to create the perfect font for every book, or find the best illustration to catch the reader's eye at the new release stand. I probably would've chosen them by color of cover...reading only purple and navy books, or something bizarre like that.

If I may, I will take a moment to make a small argument for the person, such as myself, who finds themselves being drawn to books by their cover. For it is not only the artwork and layout and font that attracts me, it is the tone of all of these things put together. Which I am sure the advertising and sales teams devoted to each author by their publishers are paid to do...but, I will be the first to admit...it works. Now - all this being said, I do not choose a book strictly by it's cover...I will flip through the pages, read an excerpt here and there, and see who's reviewed it and what they've said. So, I guess I'm not completely superficial...maybe, just a little bit.

In any case, I am going to go read my new book now ("Hatbox Letters", hardcover which I purchased for a mere $6.99!!!)....

4 comments:

Anonymous said...

i think you should be the one to write a book - your entries are engaging and i can always picture myself sitting or standing beside you, watching with delight and/or amusement as you relay your tidbits and secrets. and i will think to myself, "i'm not the only one!"
alida

Rachel H. said...

I for one find nothing wrong in being attracted to certain styles of packaging. If we weren't hundreds of fine people would not find employment in the creative field they enjoy. It's a win-win really.

shantala said...

I loooove Munro's bookstore! I was just in there this weekend. I love how its in an older building, it just fits that a bookstore should be there. It has a really unique feel to it. I adore there card section. I think every time I go in there I buy a card or two. I too am drawn to books by there cover... although I try not to buy many as we don't have the space in our little home for the loads of books I already own and love! that being said I do let new favorites sneak in now and then!

Sarah said...

I love bookstores too! I guess I just love books in general. When I was teaching there would always be books for sale from a couple companies on the staffroom table... totally bought them! And book fairs... I'm such a sucker! The best part is when you know you're getting a great deal too!! Sounds like you got a good one... have you started reading that book yet?